KaShe Dance & Designs

New Jersey's Premiere Dance, Gymnastic, and Performance Apparel Destination

KaShe Dance & Designs

Serving the north New Jersey area since 2016

New Beginnings

Previously Dance Wear Etc., KaShe Dance & Designs honors the past and strives to improve every day! Together owners Katie and her mom Sheri share passion, creativity, and love for all of the performing arts with everyone who visits

Our Staff

Every member of the KaShe team is a current or previous competitive dancer. Each team member receives hours of training for proper shoe fit, clothing sizing, and rhinestoning techniques. They are all ready to help every performer from our tiny dancer all the way to our broadway stars! We love seeing all of our dancers grow with us and come back year after year!

Katie & Sheri Frazier

Katie started dancing at the age of 4 and quickly loved every minute she could spend learning and performing. She has studied many different forms of dance including ballet, tap, clogging, jazz, hip hop, ballroom, and latin. She began working for Dance Wear Etc. in 2010 and soon found her true passion was in helping other performers with their apparel and costuming needs.  

Sheri danced when she was younger but found her true passion to be designing and creating custom apparel. After spending 25 plus years in the corporate world she began creating custom costumes for her daughter when she realize just how expensive competitive ballroom dancing was. Other students saw how truly talented she was and began to also have costumes made.  

Today Katie and Sheri have combined forces creating KaShe Dance & Designs where they provide excellent customer service at unbeatable prices. Offering everything any performer needs from studio to stage with a huge selection and endless customization options. There truly is something for every performer at KaShe and our wonderful staff can't wait to help your dreams come true!



Kelli has been with KaShe since the day we opened our doors. She was an award winning competitive dancer at a local studio. Kelli currently attending Full Sail University.

Kelli can be seen around KaShe most days during the week!


Inventory Specialist

Veronica has been at KaShe since September 2016. She is currently a junior at Nutley High School and dances competitively at a local dance studio. Veronica is studying ballet, pointe, tap, jazz, lyrical, contemporary, modern, and musical theatre. Her favorite style of dance is tap. Veronica's favorite part of working at KaShe is getting to see all the little kids trying on the shoes and stuff for the first time and being so happy!

Veronica can be seen around KaShe some weeknights and on the weekends!